Stardock Apparently Didn't Get The Memo About Piracy Killing The PC Gaming Market
from the conventional-wisdom-is-wrong-again dept
For the past year or so, we’ve been hearing all this hand-wringing about how piracy was killing the PC gaming market. The only problem with that claim was that the data actually said the exact opposite. In fact, companies that bothered to embrace fans and treat them right, rather than whining about piracy and making life difficult for users, found that they could do quite well. For example, we talked about Stardock, a company that did everything “wrong” if you went by the conventional wisdom of the video gaming industry. It didn’t use DRM. It sold PC games. It kept prices low. It focused on connecting with consumers and understanding what they wanted, rather than coming down off the mountaintop with the “perfect game.” And it worked. Despite being easily “pirated” the company got its games into top retailers and became a top seller.
That was a few years ago, even before the more urgent warnings from the “big” video game companies about piracy killing the PC gaming industry. So what’s Stardock doing? Thanks to reader Lucretious for sending in the news that Stardock is rapidly expanding and planning new PC games. Yes, some of this is due to a local stimulus package that it’s taking advantage of, but if piracy were really killing off the PC gaming industry, the company wouldn’t be investing so heavily in new PC games, would it? Once again, we’re seeing that companies that treat consumers, fans and users as people, and not thieves, discover that there are plenty of business models that work great.