Online Movie Distribution Should Be Widespread, Not Focused On Specific Sites
from the spread-the-wealth dept
There’s a lot of buzz over the fact that MGM has apparently worked out an agreement to put some complete movies and TV shows on YouTube, in an attempt for both YouTube and MGM to build alternatives to things like Hulu. The content selections look pretty weak so far, as if MGM decided to test this program out with its least desirable content (which hardly seems like a fair test). Either way, the point seems a bit silly. Working out specific deals with specific sites misses the point.
You don’t see movie studios today looking to do exclusive deals with one chain of movie theater to distribute their movies. No, the idea is to get the movie seen in as many places as possible to make it as convenient as possible for whoever to watch it. The same should be true of studios who realize that they want their movies available for free online. They shouldn’t just focus on doing a deal with one site, like YouTube, but in setting up the parameters where any site can distribute the movie for them. Otherwise, you end up with a patchwork of different deals, and different sites, and no one really knows where to go to get anything. Why not just set up the parameters, and let any qualifying site serve up the content instead?