Microsoft Steps Up Program To Bribe Users To Search
from the pay-up dept
Apparently Microsoft’s ongoing program to bribe users to use its search engine wasn’t getting enough attention, and the company seems to be upping the ante. At least for a little while, it’s now giving 25% cash back on eBay purchases (limited to $200). At some point, you really have to wonder how well this program really works. Sure, some folks may use Microsoft’s search to get the cashback (or to game the system), but will they keep it up when Microsoft isn’t paying? That’s not at all clear, and it seems likely that Microsoft could be paying out a lot more than it gets back in benefits.