How To Do Advertising On YouTube: Make It Awesome
from the content-equals-advertising dept
In the past, as we’ve talked about how advertising is content and content is advertising, we’ve pointed out that many folks who worry about “advertising” on YouTube are missing out on the fact that the YouTube videos are advertising themselves. But, of course, with millions and millions of videos on YouTube, it helps to do something special. Our own Tim Lee sent over this example of a YouTube video about a Nintendo Wii game that’s worth watching in its entirety, just to see what happens. Can’t say much more about it, other than that you should watch the whole thing. It acts as fantastic content and fantastic advertising in a single shot — without “overlays” or “prerolls” or anything like that. It’s yet another example of how a YouTube video fits in when people recognizes that content is advertising… and advertising is content.