AT&T Moves Away From 'Up To' Marketing
from the finally! dept
For years, one of our pet peeves was the use of “up to” in telco marketing — as in, “you get speeds up to 10 Mbps!” The “up to” lets providers basically make up whatever they want, as any speed below that number is still technically covered. However, in the last few years, some have started pushing back — even questioning whether the use of “up to” marketing was false advertising. That’s why it’s nice to see that AT&T, for one, appears to be moving away from the practice. Broadband Reports notes that AT&T’s new terms of service seems to show the range of speeds, rather than using “up to.” That seems a lot more accurate and reasonable.