Amazon Granted 1-Hour Offer Patent

from the order-now! dept

theodp writes "Amazon was awarded a patent Tuesday for its Interactive Time-Limited Merchandising Program and Method for Improved Online Cross-Selling, which appears to be lawyer-speak for presenting customers with one limited-time offer after another until they finally bite on one or decline them all. So be careful – the next time you offer folks 10% off on a garden rake if they purchase it within sixty minutes after declining to buy a saucepan, you could be guilty of patent infringement!"

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Companies: amazon

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Comments on “Amazon Granted 1-Hour Offer Patent”

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UUUD444 says:

Patents in general

I personally think all software-based patents should be dissolved. For one thing, like this one, they tend to be way too general. Seriously, offering a new item up for sale on a cyclical basis? How is that a unique idea?

Further, I think any patent covering an item that is not currently in production should be dissolved. Patenting an idea to prevent it from being formed by someone else, while doing nothing with said patent is a practice that should be stopped.

SoyChicken Little says:

Read the patent details...

… and you will see that it’s fairly well defined and pertains to their use of goldbox daily deals which I think is unique and patent-worthy. They put a lot of time and research into developing it, and I don’t think it would be fair for other online e-commerce entities to straight copy it.

Yes I agree that there are some software patents that are so generically defined that they are meaningless, but in fairness, I don’t think this is one of them.

StrawMan says:

Re: Read the patent details...

You know what else was innovative and worthy of a patent by those standards? The online shopping cart, rubber wheels, pneumatic tires, a digital volume control, speedometers that show both MP/h and KM/h.

OOH! I’ll patent the fuel gauge that shows both gallons and liters so you know how much you’d be getting screwed if you had to pay by the liter.

This is fun. I’m going to find other things that people are doing, but a minor, but fairly obvious twist on it and patent the hell out of it…or stop trolling…whichever.

JT says:

Re: Read the patent details...

Oh yeah they put millions of hours into taking another persons idea that’s been around for a long time and expanding on it.

Don’t get me wrong I have found myself almost solely relying on Amazon for a large portion of things I buy and even have Prime. It just amazes me that there are Kool-Aid drinkers in every crowd even Amazons.

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