How To Respond To Criticism: EA's Tiger Woods Walks On Water Ad

from the nice-shot dept

In an age where anyone can speak up, and anyone can criticize you, the first reaction of many folks is to hit back hard — even trying to take down critical info. As we all know, that’s exactly the wrong thing to do. But, it’s still quite difficult to turn something that’s negative into a positive quite as well as video game company EA just did. Mathew Ingram has the details, but basically, when last year’s version of EA’s Tiger Woods golfing game came out, some users made a video jokingly pointing out that a glitch in the game allows Tiger Woods to stand in the middle of a water trap and take a shot:

With this year’s version coming out, EA actually took that video as inspiration for a new ad, “responding” to that video, by showing that it wasn’t a “glitch” at all, but that Tiger really can walk on water and hit a golf ball:
Now that’s a good response to some criticism.

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Companies: ea

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Comments on “How To Respond To Criticism: EA's Tiger Woods Walks On Water Ad”

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Stephan says:

This response just earned EA back a little of the respect I’ve lost for them. I would love to see more companies responding to things like this. Instead of trying to cover up the glitch by asserting copyright over the video, they respond with a funny ad. Way to go EA!

(Maybe this is an actual sign that they may be slowly moving in a more positive direction?)

Anonymous Coward says:

If EA were as good at making games . . .

As they are at marketing, they might not have the bottom barrel, garbage reputation in the business they have today. EA should take thier SECUROM infected, sweat shop created, focus group-lowest common denominator tested, half finished “we will sell the rest as downloadable content”, garbage games and throw them in the lake Tiger Woods is walking on.

Steve says:

Christian response

Only Jesus can walk on water. Tiger is an awesome golfer, but he is not God.

Matthew 14 29-31

29.And He said, “Come!” And Peter got out of the boat, and walked on the water and came toward Jesus.

30.But seeing the wind, he became frightened, and beginning to sink, he cried out, “Lord, save me!”

31. Immediately Jesus stretched out His hand and took hold of him, and said to him, “You of little faith, why did you doubt?”

I hope that none of you will doubt Jesus Christ, but cry out to Him to save you from the deep water and swirling winds of this world.

In Christ

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