Phorm Secretly Used By American ISPs As Well

from the totally-transparent? dept

Looks like Phorm may be facing another headache as The Register has found out that it was quietly used by some American ISPs, as well. Earlier stories had suggested that Phorm, which tracks your web surfing at the ISP level and customizes ads based on your clickstream data, was only testing the service in Europe, while competitor NebuAd was focused on the US. Phorm is facing some legal inquiries in Europe, while NebuAd is laying people off as Congress is investigating the legality of the service.

But the most bizarre aspect of this is Phorm’s claim that its tests with US ISPs was “transparent.” If that’s the case, it’s odd that no one had pointed it out before. That would suggest that it wasn’t nearly as transparent as Phorm claims. In fact, it suggests the opposite.

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Companies: nebuad, phorm

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Comments on “Phorm Secretly Used By American ISPs As Well”

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Overcast says:

“Nonetheless, the Phorm spokesman says the company’s stateside trials were in not secret. “The services were transparent to users and information such as how to opt out, who provided the service and the privacy policy was easily accessible,” he told us. “For example, each ad had a link that allowed users to find more information on opting out and the service. This was a level of disclosure ahead of its time.”

If it was ‘transparent’ how would users even know to opt out? Kind of a ‘questionable’ statement there.

wah wah wahhh says:

hosts file

Hosts file FTW. No more ads from which ever sites you want to block. They won’t show up or they will display “Page not found”. ISP loses.


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