TV Companies Embracing Online Streaming… But Why Not BitTorrent?
from the solves-the-bandwidth-problem dept
The NY Times has an article talking about how the various TV producers are finally embracing the idea of offering up TV shows online, noting that Warner Brothers is now opening the vault and adding a bunch of old shows that can be streamed directly online. This isn’t all that surprising. However, what’s odd is that the article includes a few complaints about the cost of doing this compared to the revenue, with NBC Universal boss Jeff Zucker complaining “there are streaming costs so you have to make sure you?re covering that.” Of course, that brings me back to a discussion some folks had around here over four years ago — when we started wondering why television companies didn’t just use BitTorrent to distribute their shows. If you combined RSS and BitTorrent (which was briefly referred to as “Broadcatching” by Ernest Miller) television companies could make it very easy for people to watch their shows. With RSS, they would “subscribe” to the shows, so as soon as a new one came out, subscribers would definitely see it. It would increase loyalty and remind people to watch their favorite shows. And by using BitTorrent, it would take the bandwidth cost away from the television companies. Unfortunately, the entertainment industry is still too scared of BitTorrent to realize how it can be embraced. So they complain about bandwidth costs for absolutely no reason.