Ringtone Sales Falling As People Realize They Don't Need To Pay Twice
from the took-'em-this-long? dept
I have to admit that about the only surprising thing in the news last week from BMI that ringtone sales are likely to drop this year is the fact that it took this long. Since 2004 we’ve been wondering when people would get around to realizing that just because a ringtone is on a phone, it doesn’t change the basic economics (which are even worse, as the industry kept trying to push the price of ringtones higher to “save” the industry). With users finally realizing that they can transfer songs they have elsewhere onto their phones as ringtones, the desire to pay huge fees just to prop up the recording industry just isn’t going to work any more. No wonder the industry is now jumping on the music tax plan.