Giving Comic Book Away For Free Helped Boost Sales

from the leave-it-to-the-smaller-publishers-to-figure-this-out dept

Paddy Dwyer writes "The comic book publisher Boom Studios announced about 2 weeks back that they were going to release the full first issue of a new comic called North Wind online free the exact same day as it was released in shops. They also plan to do this with the remaining 4 issues in the mini series. There was some retailer outcry when this was announced but it didn’t last long. As the book quickly sold out with Diamond Comics Distributors. Then even though the book is still available online for free they are planning on doing a second printing to fulfill remaining back orders for the book. Also the book was released in CBZ format which is to comics what the mp3 is to music. There is no DRM and it is of very high quality."

This comes just a couple months after Tim Lee pointed out why comic book publishers should free up their content. He also discussed how the big comic book publisher, Marvel and DC have, instead, chosen to lock up their content and threaten people for sharing their books online. Yet, here we are, once again, with an example where the companies who embrace the ability to use free content as a promotion are finding that it actually helps them sell more.

Filed Under: , , ,
Companies: boom studios

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “Giving Comic Book Away For Free Helped Boost Sales”

Subscribe: RSS Leave a comment
Aaron *Brother Head* Moss (user link) says:

About time

It’s about time a publisher realizes that sometimes, giving stuff away will only help advertise your books.

Don’t get me wrong, I realize that there are people involved that need to get paid for their work, but when on the average, you’re paying over 3 bucks for a 22 page comic, something needs to change.

Plus, in my opinion (as humble as it’s not) alot of people would rather pay out the money for a paper copy of a book.

Snuggling up to read your monitor doesn’t hold the same appeal to me as holding a book (whether novel or comic) in my hand.
The feel of the paper, the smell of the ink… ahh joy.

Alright.. I think I’ve said enough.

zcat says:

self-solving problem...

I’ve given up on p2p (all ISPs in NZ shape it heavily now, it can take days to download a single 90M album) and started downloading music from sites like Jamendo.

Eventually the MAFIAA are going to get with the program or go out of business. In the meantime I’m listening to some pretty good music, and renting the occasional DVD. The MAFIAA comapnies get very little of my money.

Anonymous Coward says:

Actually, for the past several years, all the big name comic book companies, Marvel and DC included, have taken part in a yearly Free Comic Book Day, where they all produce a special book to be given away for free. May 3 is the next one. It’s been a big success for the industry, and has apparently brought in new readers.

Morgan says:

sounds great

It sounds like they’ve got something– those people that support that kind of business should support them and buy their stuff. And they should decide not to buy things they don’t agree with. But that won’t ever, in a million years, justify stealing from the old school vendors.

Anyway it’s nice these guys have the freedom to try other business models. I don’t know how their success necessarily means everyone else has to do the same thing now.

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...