Radiohead's Physical Album Selling Well
from the good-for-them dept
Despite what some claim, Radiohead made it abundantly clear from the very beginning that the “name your own price” download offering was part of a promotional campaign to get more people to buy the physical CD. And buy it, they are. Apparently, the physical Radiohead CD is topping the charts in the UK — and I’d bet that an awful lot of those buyers also downloaded the music first (whether for free or not). While we still don’t understand what benefit there was to closing down the download offering, it’s hard to see how anyone can still claim that the promotional blitz was a dumb idea. Obviously, Radiohead would have received plenty of attention just for releasing an album. But, in doing it this way, Radiohead got even more publicity, and were able to do it for almost no promotional costs. So, even if Radiohead’s lead singer actually is accusing his internet fans of being “sad loners,” it appears that Radiohead’s internet experiment has been quite a success.