Does Advertising 'Always On' Service Mean It Can Never Go Down?
from the might-be-a-stretch dept
We have no problem crying foul when companies like Comcast and Verizon market their services as “unlimited” when the fine print has many limits. However, a new lawsuit against Comcast may take a similar concept a bit too far. A customer is suing the company, claiming breach of contract because his internet connection went down, despite Comcast’s marketing materials claiming the service is “always on.” While Comcast does have a reputation for tremendous downtime (something I experienced myself back when I was a Comcast customer), it seems like a bit of a stretch to claim that “always on” means that the service can never go down. The difference between something like this and the “unlimited” claim, is that while service providers are pitching unlimited service, they have internal policies by choice that limit usage. However, when it comes to the network going down, that’s not a policy choice, but a technical issue.