Ding Dong, DirectRevenue Is Dead
from the apparently-it's-tough-to-make-money-being-legit dept
DirectRevenue was considered one of the worst adware/spyware firms out there for many years. The company was famous for changing names every time people started to figure out how sleazy the company’s marketing techniques were, and then repeatedly claiming it had cleaned up its practice of sneaky installs when the reality was that it kept doing the same thing. Eventually, the company was sued and paid a $1.5 million fine — significantly less than the $28 million in profits the firm’s founders apparently had made (and the $80 million the company had brought in over the years). Either way, now that the lawsuits appear to be done, and the fact that it’s pretty difficult to make any money in that business without surreptitious installs, the company is shutting down. I’m sure the founders who walked away with all that money aren’t too upset by it, however.