Die Hard Packages Digital Copy With Its DVD
from the yippee-kay-yay-kay-yo dept
In a special edition of its upcoming release of the latest Die Hard DVD, 20th Century Fox has announced that it will include a DRM-free digital version of the movie on the DVD. In order to copy the WMV file to a local computer, movie watchers will need to input a 16 digit code that is found on the DVD box. It seems ironic to require people to enter some code to get at the supposedly DRM-free file. This is a step in the right direction, but it still seems like they’re making people jump through unnecessary hoops. Still, this feature will finally allow consumers to legally watch the movie on their computer and portable devices without having to pay again for that right… or having to use a third party ripping tool. Perhaps this move is more evidence that the studios find the DMCA unreasonable. As we’ve seen before, by embracing these formats, consumers will begin to find more value from the media, and, as a result, their consumption should increase, which is ultimately good for the entire movie industry.