Sprint Realizes That People Hate Forced Contracts, Early Termination Fees
from the making-it-a-choice dept
It’s become quite clear that people absolutely hate the forced two year contracts and early termination fees from mobile operators. It appears that some of the operators are finally getting the message. In discussing how it’s going to offer its eventual WiMax offering, Sprint is now saying that there will be no mandatory contracts with early termination fees — instead, it will be voluntary, based on a sliding price scale. In other words, if you’re willing to take a longer contract, it’ll be much cheaper. If you don’t want a contract, that’s fine, but you’ll pay more per month. That seems perfectly reasonable and fits with typical pricing systems that lets the customer figure out how much the flexibility is worth to them. It’s about time someone started offering this. Hopefully the other operators take the hint and start offering something similar for their regular phone service.