Washington Post Shows That The Newspaper Business Isn't Doomed

from the doing-okay dept

While many in the newspaper business are whining about the struggles some newspapers face, a few in the actual newspaper business are actually adapting and thriving. A detailed article in Fortune takes a look at how the Washington Post has thrived, while its competitors have struggled. The keys aren’t too surprising: diversify away from just news, embrace new outlets for news and invest in unique investigative reporting skills. There are still plenty of questions, but it becomes clear very quickly that the Washington Post knows that it’s future is quite different than it’s past — and it’s not going to wait around to find out how things play out. Instead, it wants to drive news innovations forward, while others complain that nothing can be done.

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Companies: washington post

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Comments on “Washington Post Shows That The Newspaper Business Isn't Doomed”

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8 Comments
Palmyra says:

The Post

The key, as is said above, is that the Post is an organization that has a staff of high quality writers/reporters and you get it all for 35 cents. The paper does not rely on the AP and or Reuters to write its articles. The website is just as good as the paper, which is another plus.

Papers who do not have their own writers should fail.

R Greenwell says:

Re: Re: No longer a Monopoly

A monopoly is when one entity controls everything. Newspapers are individually owned and operated.

And while I’m at it, where do you think that “free content” that’s on the web is coming from? Hint: Newspapers. Probably 90% of the actual news that you’re reading on the web comes from local reporters at Associated Press member papers. When those newspapers fail, those reporters go away. Pretty soon, you’ll get all of your “news” from the NFL, Proctor & Gamble and the White House’s PR people.

Maybe that’s what you meant about monopoly.

Kiki Jones (user link) says:

Local Advertising

Shouldn’t we thank the guy who thought of the hyperlink first? Yikes! Whatever you do– don’t google hyperlink inventor– you’ll sooner find the first guy to use flint.

The Post is perceived to be very authoritative nationally but they have pretty limited resources. Newspapers are consistent– they keep showing up and they try to get it right. That accountability creates the authority. The Post is actually a new kind of boutique information service with a broad geographic audience for specific kinds of information. They thrive while hundreds of local sources die in the breathless vacuum of empty reader space.

BUT… If we get to the point where only 10 or 12 news bureaus survive, will they be able to cover the news? Will there be any authoritative writing left in their corporate context? Local advertising for local papers used to keep the local writing viable, but who wants to opt for a second rate information source? I think we’ll sooner figure out which flint bearing caveman invented the hyperlink than we’ll figure out how to finance well distributed sources of consistently authoritative news.

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