Now Congress Is Interested In Google/DoubleClick Deal

from the now-answer-this dept

This week, we pointed to a report that predicted the FTC would block Google’s acquisition of DoubleClick on antitrust grounds. This particular case notwithstanding, the report’s author made the argument that Google was likely to replace Microsoft as the chief target of antitrust enforcers. That prediction could be coming to fruition very quickly. In addition to the FTC’s scrutiny of the deal, Congress has decided to drag Google in front of a committee to discuss the deal. This doesn’t spell doom for the deal just yet, but it does suggest that politicians are growing wary of Google’s power, in the same way they had concerns about Microsoft. It’s no wonder the company has been busily beefing up its forces in Washington.

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Companies: doubleclick, google

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Comments on “Now Congress Is Interested In Google/DoubleClick Deal”

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Martin Edic (user link) says:

they are grandstanding

If Google were not Google congress wouldn’t touch this- it’s a stunt, IMHO. Why not look at Microsoft’s purchase of aQuantive which includes a major ad agency (AvenueA/Razorfish)? This is a real conflict as they will now be competing with their agency advertisers for clients.
As far as I can tell the Doubleclick deal does not include any agency properties. It is an natural expansion for a media company to acquire another technology, not a monopoly. There are many ad servers out there.

Trouble Maker says:

two cents worth

>This message as been censored by the Google Congressional BOT. Due to the nature of this message it has been deemed to be in violation of the Congressional Anti-Trust Statement Act. All derogatory statements made against Congress will be viewed as Free Thought. Currently Free Thought is not illegal however Congressional Bill #321-798-2007 is a proposal to limit Free Thinking to licensed constituents only.

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