Turns Out, $7.5 Million For Business.com Wasn't So Bad

from the the-big-score dept

It’s commonly believed that the $7.5 million paid for the domain name business.com was one of the surest signs of irrational exuberance displayed during the dot-com bubble. But according to The Wall Street Journal, the site is raking in several million dollars per year and is looking to sell out for between $300 and $400 million. At this point, there’s a little more here than just a domain name, but it’s still hard to tell how much of a business business.com actually is. Ostensibly it’s a popular search engine for business needs, but the site itself looks like little more than one of those fake search engines that typosquatters and domainers put up. Still, if the company is as profitable as it’s said to be, someone is bound to come in and snap it up.


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Comments on “Turns Out, $7.5 Million For Business.com Wasn't So Bad”

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8 Comments
Anonymous Coward says:

Simple...

adspace in a place that is likely to get a lot of accidental traffic and the hope that some sucker will be willing to pay a hell of a lot more for it than you did.

business.com is just an old relic of the first dot com era and appearantly the owners found some analysts (which seems to be greek for gossip mill) to hype it up just in time to sell it.

Gid (user link) says:

Oh, Behave!

Dr. Evil: Okay, here’s the plan. We get the warhead and then hold the world ransom for… 1 MILLION dollars!
Number Two: [clears throat] Sir, strictly speaking, a million dollars will not go very far these days. Virtucon alone makes over 9 billion dollars a year.
Dr. Evil: Really? Okay then… we hold the world ransom for 1… hundred… BILLION dollars!

Jake Lockley says:

They are traffic brokers. Even Google has deals with them. My question is, how many bottom feeders are out there making money off of a self-feeding system? If Google and all the other brokers do nothing but trade traffic back and fourth to ensure the ads they sell get hits, shouldn’t it be obvious those buying the ads are idiots? Have you ever clicked on an online ad?

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