Yahoo Sued Because Its Ad Platform Sucks?
from the too-many-lawyers dept
It’s always fun to read the justification for various class action lawsuits. Many of them have little to do with protecting the “class” and plenty to do with enriching the lawyers involved. The latest is a class action lawsuit against Yahoo, claiming that it’s a violation of securities law that Yahoo’s ad platform sucks. That’s an interesting claim. Who knew that it was against securities law to make a product that didn’t live up to expectations. If that’s the case, think how many class action lawsuits are out there waiting to happen. Danny Sullivan and Chris Sherman cut through some of the details at that link above, with Danny pointing out how ridiculous it is to think that Yahoo’s loss in market share has anything to do with its troublesome ad platform, rather than its inability to serve users as successfully as Google. Still, simply being worse than a competitor in serving your customers apparently doesn’t make for as interesting a class action lawsuit.