Once Again, Talk Of Wedding Bells For Microsoft And Yahoo
from the shotgun-marriage dept
Apparently it’s the season to rehash old M&A rumors. Yesterday, an analyst breathed new life into the idea that CNET could be on the auction block, something that’s been talked about for years, with nothing to show for it. Today, the New York Post is reporting that Microsoft is close to making a bid for Yahoo, or so its “sources” claim. This same rumor popped up almost exactly a year ago, as many felt that the companies had to do some sort of deal to battle back against the Google juggernaut. Since then, neither company has made much progress against Google. The rumor can’t be dismissed entirely, in part because the New York Post has a surprisingly good track record on these kinds of things, and it’s possible that Microsoft is growing increasingly desperate, following its failure to win DoubleClick. But even if the companies do a deal, it’s hard to see how that would solve either of their problems, since it ultimately comes down to products and consumer value, which is at the core of Google’s success. Update: And just like that, it’s being reported that all discussions about a deal are now off. Don’t worry, it can’t be too long before these rumors bubble up again.