And The Gold Medal For Stupidity Goes To…

from the greedathlon dept

We’ve discussed before the asinine level of special protection Olympic organizers regularly demand for their trademarks and even plenty of common words, as well as event sponsors. However, organizers of the 2012 summer games in London have set the bar for stupidity even higher by apparently decreeing that it will only use security technology provided by paid sponsors. Even with the ridiculously high level of concern over security at these events, organizers won’t choose the best solutions, just those provided by companies that have paid to sponsor the games. This means that, apparently, matters of identity management and authentication will be left up to Visa. Yes, that’s the Visa that’s a credit-card company for which data leaks, identity protection and authentication are in no way a problem. While we’re handing out medals for stupidity, let’s go ahead and give the silver to the site on which the original article appears for its annoying registration scheme. Visit the page once, and everything’s cool. Visit it again, and you get hit with a demand to register, which seems like a really, really great way to encourage new visitors to the site to read more keep coming back.


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Comments on “And The Gold Medal For Stupidity Goes To…”

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22 Comments
Anonymous Coward says:

hrmm...

they must have changed something..

Visit the page once, and everything’s cool. Visit it again, and you get hit with a demand to register, which seems like a really, really great way to encourage new visitors to the site to read more keep coming back.

Its not doing that now. Unless you were referring to a different site than the one you linked to.

Sanguine Dream says:

More of a reason...

to not watch the Olympics. It’s not like the cost to put on the events are going up. This is all about someone trying to figure out how to sqeeze more money out of it. The Olympics used to be about competition between athletes (and metaphorically between nations). Now its just corporations trying to make money.

Anonymous Coward says:

Re: Damn

Oh yes it is about the money. Visa is a sponsor (probably the largest sponsor among companies in their same business) of the Olympics so that’s how they were chosen.

Kinda like if Nike is the biggest shoe sponsor then you will see more Nike ads than Adidas, Rebbok and other shoe brands.

Casper says:

Re: Re: I'm not shocked.

Yeah, people seem to think anything remotely athletic is a sport. I lump those kinds of activities in with cheer leading, curling, and bi/triathlons. They may require physical performance and athletes partake in them, but they are not a sport. I think that’s why they call it the “Olympic Games” and not the “Olympic Sports”.

Anonymous Coward says:

Y’know, last thursday, Blackwall tunnel in London (a major way to get past the Thames) was shut down for about 40 minutes, causing a 5-mile tailback, just because an old guy’s motorbike broke down inside it. That was it.

Unless some seriously huge changes are made within the next 5 years, London is going to be the world’s largest gridlock when the Olympics come here.

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