Attention Startups: Google Uninterested In Acquiring Your Eyeballs

from the bring-the-cash dept

Despite the return of the IPO market, the ultimate goal for many of today’s startups is still to be acquired by one of the large tech or media firms. While Google has made a few really high-profile acquisitions, the company has also made a number of smaller purchases that pretty much fly under everyone’s radar. Speaking to a group of VCs, one of the company’s top executives involved in making acquisitions said that the company is no longer interested in companies that have plenty of users, but little concept of how to monetize them. Instead, it wants companies with a clear business model that will lead to revenue growth. This makes sense since the company certainly isn’t starving for traffic. What’s clear is that the company is serious about broadening its offerings, so that it’s not so dependent on advertising for its revenue. Eric Schmidt even admitted as such in a recent interview with Wired, as he touted the company’s emerging paid software business. The attitude might also be a reflection of the company’s ongoing headaches associated with YouTube. While it’s still too early to put a verdict on that acquisition, the company may be regretting having spent so much money with so little clarity as to how it would recoup its investment.

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “Attention Startups: Google Uninterested In Acquiring Your Eyeballs”

Subscribe: RSS Leave a comment
Matt says:

if i was Google

then i would consider the purchase of YouTube a requirement regardless of return on investment. Google has since its inception been at the forefront of the industry in every one of its ventures, and Google Video was the exception. They realized that the only way to be at the top of that niche was to buy their way in…

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...