Mossberg Tells PC Makers To Cut The Craplets
from the the-ad-supported-PC-is-back dept
Anyone who has bought a new PC in recent years knows all about the rigmarole associated with getting them going once they’ve been taken out of the box. In addition to all of the preferences, the user is faced with an onslaught of what are basically software ads in the form of trial services. Wall Street Journal tech columnist Walt Mossberg, who has certainly seen more than his fair share of computers over the years, was nevertheless struck by how ridiculous things have gotten, after experiencing the joys of setting up a new Sony Vaio laptop. In addition to two dozen pieces of teaser software for services from Napster and AOL, the computer came pre-loaded with four feature-length movies from Sony Pictures. Of course the movies, which were taking up valuable space on the hard drive, couldn’t be viewed without first paying Sony. The problem, as Mossberg correctly identifies, is that computer manufacturers act as if the computer doesn’t belong to the user, but is instead some platform for them to pitch services. It could be argued that all of these pitches help subsidize the cost of the computer, or at least help defray the growing Windows tax (the fact that as hardware prices continue to drop, the portion of a computer’s price that goes to paying for Windows goes up). But it’s not surprising, then, that consumers are increasingly interested in alternatives, like desktop Linux, as a way of avoiding the whole mess.