Adobe To Offer Ad-Supported, Web-Based Version Of Photoshop
from the free-as-in-beer dept
There’s been a lot of talk about traditional software companies shifting their model to emphasize software as a service instead of traditional installed applications. Companies like Microsoft have talked about delivering ad-supported hosted versions of their software, driven largely by the popularity of Google’s services that use such a model, though it’s starting to push subscription-based services for enterprises as well. Still, for all the talk, there hasn’t been a lot of movement in this space when it comes to consumer applications, though enterprise vendors such as Salesforce.com have delivered their software over the web — with quite a bit of success — for some time. However, Adobe now says it will deliver a free, web-based version of Photoshop supported by advertising. The company says the hosted version will serve as an entry-level version of its Photoshop and Photoshop Elements software, and not have all the features of those applications — but it won’t have their prices, either. The company says it realizes that there’s a large group of potential customers that aren’t interested in paying to buy its software, so the ad-supported model gives it a way to earn some revenue from them, as well as a marketing tool that could convince them to purchase one of the installable versions. One would imagine there are some kinks that will have to be worked out, such as the hosted version’s ability to deal with large photo files, but the business model overall seems pretty sound, and should continue to find favor with other software companies.