Viacom's Deal With Joost Really Just A Bargaining Chip With YouTube?
from the Viacom-raises-the-stakes dept
Viacom is getting plenty of attention this morning for signing a deal to distribute some of its content via Joost, the tremendously hyped up peer-to-peer video streaming service created by the founders of Kazaa and Skype. Of course, given the recent decision by Viacom to demand its clips be taken off YouTube, almost every article is suggesting that Viacom did so in order to move forward with Joost. Except that Joost is different than YouTube. It’s more about providing a television-like experience to viewing content, but doesn’t (yet) have much of the community aspect of YouTube. Also, considering that Joost is still in private beta, it’s hardly clear whether or not Joost will bring the large numbers of viewers that YouTube automatically did. About the only thing that the deal with Joost is good for right now is for Viacom to go back to the folks at Google/YouTube and say “look, Joost is willing to pay us money!” in the hopes that it will convince YouTube to pay out as well.