Does Anyone Really Want Scratch-And-Sniff Newspapers?

from the um.--no. dept

We all know that newspapers are trying to figure out ways to stay relevant to both readers and advertisers these days, since both constituents have many other options. However, we’re not sure about the latest experiment being used by both the Wall Street Journal and USA Today. To be fair, both papers have been doing plenty of interesting experiments lately, from USA Today’s plan to incorporate readers into writing the news to the WSJ’s recognition that the paper version should be used for different types of stories than the web version. However, we’re not so sure what their ad sales teams are thinking with the latest “innovation.” Both newspapers are going to start experimenting with scratch-and-sniff advertisements. Apparently, it’s not quite the same as traditional scratch-and-sniff technology, since this one can be applied directly in the printing ink. However, it does seem a little silly. After all, magazines have been using scented advertisements for perfume and cologne for years, and it tends to just annoy people over the fact that their magazines stink.

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “Does Anyone Really Want Scratch-And-Sniff Newspapers?”

Subscribe: RSS Leave a comment
Anonymous Coward says:

Are they really this incredibly reluctant to just give up and realize the Internet is replacing their buisness model that they are now tossing completely random and nonsensical ideas just to try to deny that paper news is on it’s way out?

This sounds like they were using a dartboard as a last resort to try to do something on a paper magazine that you cannot do on the Internet, attempting to fool themselves that they still don’t need to worry about just putting their content on the Internet.

I have lost count of the amount of corporations that either attempt completely random ideas or use any loophole and bribe they can to try to use the law to protect their dying and outdated business model.

Funny how I don’t recall the typewriter industry attempting to kill the PC when they started to see the writing on the wall. Or the VCR industry against DVD. I can probably list a hundred others that just took it and tried to update their business to a more modern standpoint.

With all this time and money they spend trying to squash any rival and incorporate useless features they would just be able to think of a new way to keep their business relevant to today’s world. I guess its just easier to either hire marketing that has no idea what to try next or more lawyers.

The Cynical Cynic says:

Stealing Business Models?

Well dadgummit, it sounds like someone may have learned about a new concept such as that founded by Wikipedia. Yes, indeed, allow your readers to write articles because, after all, they may be semi-experts in the subject they are researching. This alleviates the bottleneck of getting the same slanted views on the same subjects from the same people. But, then again, sometimes it is good to know someone’s angle! The internet… full of content… already paid for… so why bother with the paper unless it enlightens another one of our senses. Heck, I am not sure if that makes sense if it irritates our senses. Where is the sensibility in all of this? I guess they are just catering to our sensitivities? Not entirely sensible, unless you are selling papers to French hookers.

Jason Bateman says:

A few months back, wasnt there a company that placed “Sweet Smelling” advertisements such as brownies & warm cookie scents on bus stop bench & signs?

Then they were forced to remove these “advertisements” for some reason or another.

Wouldn’t this hold true for the newspaper companies as well?

I can guess there might be a lot of homeless people upset with these scents, because the papers dont taste like the smell…

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...