Luxpro Sues Apple As Elaborate Lawsuit-Based Publicity Strategy Continues
from the this-ought-to-be-fun dept
Back in 2005, soon after Apple announced their original iPod Shuffle, Taiwanese electronics firm Luxpro announced a product called the Super Shuffle that had an uncanny resemblance to the Apple product. While there were some rumors that it was all just a publicity stunt, Apple’s lawyers got to work and convinced a Taiwanese court to put an injunction in place banning the production of Luxpro’s device. Luxpro appealed, and eventually won the lawsuit — with the court actually claiming that “the appearances of the two products are significantly dissimilar.” That’s a bit surprising if you compare the two images, which make them out to be extremely similar-looking devices. Either way, Luxpro is taking the victory and turning it around to sue Apple for $100 million, claiming that they lost approximately that much in sales due to the injunction. Given the similarities between the devices, the way Luxpro positioned the whole thing, and the rumors that they hadn’t really been producing the devices, it certainly sounds like this whole thing could have just been a publicity stunt, with the possibility that Luxpro could make out quite nicely in the end.