Why Verizon Wireless' Mobile Ads Are A Non-Story
from the mountains-out-of-molehills dept
Late Sunday night, the New York Times put out an article announcing that Verizon is going to “allow” ads on its mobile phones. From a headline standpoint, that sounds interesting — but it’s got a lot of problems (and we won’t even bother getting into the difference between Verizon and Verizon Wireless). The details suggest a really, really, really minor change in policy for Verizon Wireless — not the big significant deal the NYTimes (and others) have made it out to be. Like most mobile operators who offer data services on their phones, they have their own exceptionally limited portal (which acts more like a walled garden than a portal). All that Verizon Wireless is doing is starting to sell some ad slots within that mobile portal that doesn’t get all that much usage anyway (and will get less and less usage once users finally make Verizon Wireless realize that it needs to tear down its walls and let people just surf the web on their phones). Yet, because the headline sounds so interesting, it’s become a hot topic in the blogworld, with lots of commentary about how Verizon is going to start pumping intrusive advertising your way. So, for those of you getting worried based on the headline and some of the commentary: no, Verizon Wireless is not about to pump intrusive ads into your life. They’re just putting ads on their mobile portal, which you probably don’t use anyway, and if you do, you’ll probably barely notice them.