FTC Moves Towards Do-It-Yourself Regulation Model
from the does-that-work? dept
The FTC is admitting that their job has become a lot more difficult lately with the growth of the internet and online advertisements. It’s a lot harder for the organization to keep up with what’s being done to trick consumers — so it sounds like they’re hoping the industry takes care of the scammers themselves. As has been seen with the CAN SPAM debacle, that may not be such a bad idea. However, there are times when businesses and self-regulation clearly aren’t enough. Witness the recent situation with Zango. Despite plenty of public humiliation and evidence of wrongdoing, the company made very few substantial changes to stop surreptitious installs of their adware. Eventually, the FTC had to step in and fine the company — though, even then, some are wondering how effective the fine will be. So is there a better answer? More government oversight tends to lead to waste and bureaucracy, but self-regulation alone doesn’t seem to be stopping scammers — and as those scammers get more and more effective can we rely on an FTC that just says that the industry will sort itself out?