Google, What's Everyone Complaining About?

from the on-top-for-now dept

One of the reasons that so many people fret about broadband penetration is the assumption that it’s somehow related to innovation and economic performance. And it’s always set up as a horse race, so people talk about this or that country “falling behind” others. And yet for all of the concern about the state of broadband in the US, American internet companies are doing pretty well on a global level. In fact, it’s not even close. Of the 30 most popular internet destination, 25 are owned by American companies. Of course, some concerned about whether the US is too powerful on the web, and once again, people are wondering whether the strength of Google is something that warrants regulatory attention. This question has been bandied about before, but it’s still hard to see on what grounds a complaint could be made. Are there high switching costs associated with using search engines that Google is unfairly exploiting? Is it preventing other companies from entering its industry? The only reasonable complaints it seems are that the company is too big, too profitable and (from the perspective of the rest of the world) too American, none of which is illegal, even under EU law. If anyone thinks that the company can unfairly parlay its strength in search into other business, just look at the YouTube deal. It had to pay $1.6 billion to buy the company, because its own identical product was going nowhere. Think there won’t be plenty more startups that come to dominate an area that Google would like to get into? Fat chance. None of the complaints about Google or other US internet companies make much sense. People around the world flock to Google because they like it and get benefit from it that they don’t get from other sites, otherwise they wouldn’t use it. Trying to change this because it’s growing too powerful, or some misplaced fear about falling behind in the transatlantic economic rivalry, will ultimately only hurt users.


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Comments on “Google, What's Everyone Complaining About?”

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8 Comments
Annoying Bastard says:

Dorpus...

I just overnighted you that cordless bungee jumping set you wanted for Christmas (helmet not included).

Now leave all the big kids alone and go find a tall building to test it from.

BACK TO THE TOPIC –

Everyone is bitching about Google again. I don’t see why either. No one has lost any choices as a result of Google offering its services.

The only thing I’m afraid of is that Google’s going to pull a Yahoo and “overdiversify” themselves into extinction.

wolf68 says:

Luving Google

WTF!! I’ve been using Google. for a long time and I love it. If you don’t like it go use someone else. I love the email; especially with the G-mail drive extension. Who could hate all the Calender options and all. i love the diversity. If you don’t like it go use someone that isn’t as big (hummm, lets see? Maybe Microsoft’s MSN. lol) Quit complaining. if you don’t’ like them then go start your own search engine. there are other options out there so shut up and use one of the others if you don’t like Google.

Tack (user link) says:

What the...?

I don’t get this. Is there something google has done wrong? I mean, seriously, is there something they’ve done that’s illegal or has broken a law? Let me rephrase this…

It seems to me that people are (more than anything else) worried that google might be another enron. Yet millions – no, billions – of searches are done by google every day, and at least 1% of those generate income for google. Let’s disect this a little further. If we presume that google gets 1 billion searches a day and 1% of them get 1 ad clicked, that comes to…1 million ads clicked. Now, if we assume that (since those ads are on google’s own site, and therefore google isn’t paying any back out in AdWords) they’re making a quarter off of each click, that’s 250,000 bucks a day. Let me say that again – if they got half the searches they did with one fifth of the actual ad clicks they get only on their own site, they’d make a quarter of a million dollars every day in income. Now, after you scale this up to 2 billion searches (or possibly more), 5% ad clicks, and then figure in all the ads they have on other sites – possibly trillions of ads a day, most with a 5% clickthrough – then google is easily clearing 50 million a day in income bare minimum. Now I agree, all these are vague numbers, but it’s safe to say that google makes the $1.6 billion it used to buy youtube in about 2 or 3 weeks. Considering that, and considering the fact that aquisition of services such as youtube (and the “diet coke and mentos” video ads deal they’ve signed since then) which make even more money means google is well in the black in their accounting. In fact, they’re probably in the yellow, or whatever the RGB opposite of red is.

So I would say that google is in no danger of becoming another enron story, because if nothing else, they’ve got more money than the entire holy trinity combined – just in income. Unless google either collapses entirely or begins to charge for some of their services (such as them charging for the new Docs & Spreadsheets, god forbid) there’s nothing for people to worry about, and let’s face it – they’re not going to collapse unless all 4 (or however-many) of their datacenters get nuked overnight, or else unless they get greedy and decide that making over 50 mil per day isn’t enough – which they won’t do. Right now, without their ad money, google goes broke, and a PR nightmare such as charging people for a service after they’ve been using it for free in beta (especially without giving people a chance to get their documents saved offline first, which I’ve seen other companies do with email) would take that ad revenue through the floor. Google may be a bunch of rich people now (and possibly a bunch of greedy people, though 2 and soon to be 3 gigs of email space seems pretty non-greedy to me) but they understand that the most important asset google has is its image. The main homepage says it all – a small, basic text box and a logo that contains more power to find things than anything else on the web. That’s the only thing google has now that sets them apart from Yahoo and MSN, and I promise you that if their main homepage suddenly became cluttered with stuff nobody liked, they’d lose 10% market share in 24 hours. Simplicity is a virtue, and google knows that keeping to that virtue is what’s got them this far. They won’t do anything to break away from that virtue, nor from their entire general persona of virtuousness. Google lives by their “white knight” image, and if they die off, they’ll die by it, because they are the one company out there who knows what people want, and gives it to them.

Anonymous Coward says:

Back in my wannabe hacker days, Google was barely Google, but it was the absolute best then and that has changed nill since. When it comes to search their service cannot be beaten. Their map service is nearly the same and someday will overtake complacent mapquest. All Google is, is a company that says “hey this service sucks, I bet we can do better, or buy it and make it better” when is that a crime?

That is a free market people, without such there would be no America as we know it today(the good parts) and The EU would have never gotten out of the industrial revolution.

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