Even Google Has To Pay For It
from the for-online-video dept
The move to pay people for their online videos is getting a big boost as Google has announced a deal with the creators of the “Diet Coke & Mentos” viral video to host the video, run ads around it, and share the revenue. There’s clearly quite a bit of interest right now in finding models for online video that retain the social aspect while introducing a financial element. Obviously, Google won’t always negotiate with video creators on an individual basis; eventually, the company will automate the process of sharing in the revenue from uploaded videos. But by making this high profile deal it sends a message to all the other companies promising money for video creators that Google is not going to let them walk in and buy up all the good content. Still, the vast majority of user-generated content (of all kinds) is not done with a financial motive, so to garner this mass it’ll take more than just the lure of money.