And, In Conclusion, We Also Just Don't Like Them
from the how-about-competing? dept
Remember the days when competition meant that you fought your competitors out in the market for customers, and you won them over by, you know, offering a better product or deal (or at least convincing customers that was so)? These days, it seems like everyone just wants a monopoly, and the best way to do that is to compete in the courtroom rather than the market. Engadget highlights the ongoing legal battle between GPS navigator makers Garmin and TomTom. It appears that the two companies already have a bunch of patent lawsuits filed against each other in an ongoing attempt to waste plenty of money in court. However, the latest is that, on top of all of the patent disputes (and there are many), TomTom has filed another lawsuit against Garmin not for patent infringement, but for “copying the look and feel of its devices.” They’re navigation devices. How much variation does anyone really expect? Of course, they’re going to look vaguely similar. Why not just compete on actual features, benefits and value? Apparently that’s just too hard. Next thing you know, the pizza place down the street will sue the one around the corner for copying its triangular shaped slice idea. It’s a big market out there, and there’s plenty to compete on. Wasting each others’ time and money in court doesn’t help anyone (other than the lawyers, of course).