EU Doesn't Buy Spam Trademark From Hormel

from the give-it-up dept

Hormel, maker of the infamous spam meat-like product, has had a love/hate affair with the unsolicited email version of spam. While they were upset about its use at first, they later said it was okay (and sometimes bordered on embracing it). Yet, there were times when they’d still sue over the use of “spam” in a trademark case, though, they never seem to win. The latest move, is that they tried to register “spam” across the European Union as a trademark when used in talking about unsolicited email. This is a bit odd, considering that the company is in the meat-like substances business, not the email business. So, it should come as no surprise that the EU has denied the trademark application, probably finding Hormel’s claim laughable that people more readily associate the word spam with their “kind of spicy ham” food product than junk email. Perhaps it’s time for Hormel to just accept its fate in the world as inspiring the word for unsolicited email (with a diversion through Monty Python first).

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