Wal-Mart's MySpace Clone Gone, Missed By Nobody

from the deep-sixed dept

It was pretty obvious from the outset that Wal-Mart’s attempt to create a MySpace-like social-networking site was a non-starter. The G-rated site with limited functionality had all the makings of a politician wearing a backwards baseball cap in a bid to win the youth vote. So it’s no surprise at all that the project has been abandoned. It’s not clear that the site ever had any users, though the company apparently tried propagating the site with fake profiles of hip kids wearing Wal-Mart gear. The dead giveaway was that the kids were talking about Wal-Mart clothes in their profiles. The failure doesn’t mean that it’s silly to use social networking to promote retail. There’s obviously a major social component to how young people make their purchases, and retailers would be wise to keep experimenting with ways to tap into that. And so for future reference, trying to trick kids with phony sites that are little more than marketing ploys doesn’t work too well.


Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “Wal-Mart's MySpace Clone Gone, Missed By Nobody”

Subscribe: RSS Leave a comment
37 Comments
boomah says:

for best results...

try Snow Bowl brand toilet bowl cleaner, thin strips of tin foil and a gotorade bottle. fill bottle with foil strips but do not pack foil in. add 2 cups of cleaner, cap it and give it a few shakes, then walk away. the cleaner is stronger than most and the thick plastic bottles allow more pressure to build up. do not attempt this inside due to the fact that you will prolly scare at least 4 of the over 80 year old employees to death.

Anonymous Coward says:

Re: Re: Re: Ah, the Nuremberg Defense...

Well, you can hate the company but enjoy working at a certain store. Me, I couldn’t stand the idiotic corporate policies so I left.

But yeah, you’re right. I also use this logic for when people start saying walmart’s evil cuz they treat their employees like crap. Then why don’t the employees just get different jobs? Its not impossible to get the same type of job at a nearby Target or grocery store or even… god forbid… go to tech school to better themselves.

Anonymous Coward says:

Re: What ever happened to "Made in USA"

You could spout ignorance, or understand that Walmart has single handedly shaved several points off our CPI over the years (which is astounding if you understand the size of the market and the vast measure which is the CPI, and the huge impact that represents coming from just a single entity). Might also understand that structural unemployment is a long-term positive for our own economy; our workers are obviously unable to do those particular jobs as cheaply or at a lower overall cost than workers overseas, so it allows those freshly unemployed workers to find jobs that better fit their skills or forces them to obtain skills in order to continue to compete in an economy that becomes more technologically advanced every second. Gains from trade would also be good to understand.

And whats wrong with greed, anyway? I only hear bitching about profit motive from those too lazy to pursue it themselves. That very social element is why Europe’s growth is half of our own, and partly why our own is half of Hong Kongs for example.

But of course, it’s much easier to be ignorant and blame ‘greed’. Oh, and whootaz, your welfare check is in the mail, and dont worry, the government made sure there will be flu shots available for you this year, so you dont even have to worry about a runny nose.

People like you make me more libertarian by the day 😀

WhooTAZ (user link) says:

Re: Re: What ever happened to "Made in USA"

Just wait until there are no manufacturing jobs left in America and the biggest A__H____ to blame will be WalMart.

They have single handedly taken out 80,000+ mom and pop stores. Corporate Greed is emphasised here..

WalMart needs to get their asses beat and their heads knocked off for the dog and pony shows they make vendors run and jump thru to sell their goods….

Maybe one day 1 in 4 Americans wiill be working at WalMart while the other 2 are on welfare and the last poor bastard is a Govt employees (federal, state or local)

Ever see Wall Street the movie? Most Greedy Wealthy people have stepped on the heads and backs of other Americans to rise to the top of their hills, and most have not done it legally….. So dont give me your stupidity remark about welfare……

You’ll be cashing your check before I wouild ever humble myself to. I work serveral jobs to stay afloat in the past and if it comes to that again I would do it again in a heart beat then to be behind you in a line of handouts….

Glad to see your hands are full of the govt cheese and milk…….. Don’t choke and die we need your feeble thoughts give us a chuckle……

SailorAlphaCentauri says:

I think that..

the death of MySpace might be missed just a smidge more, but when it dies, the kids’ll move on to other sites.

It’s kind of like Hell, as depicted in Johnny the Homicidal Maniac: the masses move from place to place like herds of cattle just to be seen, because you don’t want to be in a place that’s been done and abandoned.

wodie water says:

Re: Re:

yah walmart is a powerhouse in the retail business (fortune 500 #1 many years in a row) but the idea of venturing off into this fake social networking website was not a good idea. especially if your a mr. wal-mart capitalist, it was’nt a smart move to throw money away like that… publically. and umm… why would they give away digital cameras for free? they did’nt become huge by giving away digital cameras. they grew by selling huge volumes of common goods, at the lowest price, and putting local business out of business. hail wal-mart, king of falling prices.

Anti Wally World says:

Re: Re: Re:

Anything to make a buck!

They would sell illegal drugs if they could do it with not getting caught.

I would not be affraid to read one day that Military weapons arrive in China packed in a WalMart cargo shipment container…..

If a penny were on the street and an old lady went down to pick it up, the WalMart CEO would probably knock the poor old lady over and grab the penny and give it to one of his “Associates” and put in his “2nd to find but ended up with it” collection.

WalMart treats their so called “Associates” like slaves… “Master what else can I do for my half pennies this hour?” “Do I get a dinner break after 12 hours of work?”

Someday they will proabably bring in cages for the “Associates” to live in because their wages are so meager they can not find rent on their pay..

Ooooo they may wise up!! 10 or 12 “Associates” might pitch their pay checks together to afford a 2 bedroom apartment……

I have talked to several of these “Associates” and they feel trapped, I tell them the GRASS DEFINATELY IS GREEN on the other side of the fence…..

I still see them there and think the poor bastards, what do we need to do burn down the building in order to kick their ass in gear to see brighter pastures…..

I truely hope they do leave and move on…

wolff000 says:

Re: Walmart had a social networking site?

“Anyway, I don’t think “social networking” and “corporate america” go together.”

Who do you think runs the big social networking sites now? I got news for you it’s not some guy and a couple of servers anymore. It kills me when I hear people say things like that. Look around corporate america is in everything we do. This very website is a company trying to make a buck.

Obvious Man says:

Oh of course, kids are too smart for marketing ploys, *cough* BLING, *cough* Neopets, *cough*, I remember there was once such a thing as “Magic the gathering” and “Pokemon,” and other “trading cards” but they’ve all simply been replaced with … more playing cards? From a slew of different shows? Jeez … apparently people think this stuff works …

Marketing does works. That’s what pisses me off. It’s like a disease in that it preys upon the young and the old.

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...
Loading...