Newspapers Need To Recognize You Can Be Hispanic And A Mother At The Same Time
from the not-about-silos dept
Vin Crosbie has been posting again recently on his blog about how newspapers need to better embrace the internet. He was recently talking about the need to recognize that they’re not serving one-size-fits-all any more, but need to offer much more customized experiences — which is exactly the type of benefits that the internet enables. There certainly are some who are recognizing this, but Crosbie is back to note that too many are focusing on creating special silos for customized content, building many niche sites, rather than customizing the overall experience. As he points out, why force everyone to jump around: “If you’re a young professional Hispanic woman who’s getting married, must you jump among three sites?” Even worse, he points out that building out and managing each of these sites simply adds to the overhead for the newspapers. Creating a single space that brings all the relevant content in makes a lot more sense, but for newspaper execs who have always been trained to think about different “sections,” it’s apparently still taking some time to figure this out.