Plot Of DVD Downloads Moving Way Too Slow
from the they-just-got-to-this? dept
It’s been covered to death how bad the various movie download services have been. It’s been so consistently bad for so long, that one assumption is just that the studios want this sort of thing to fail, so as not to disrupt existing distribution channels and business models. So, it’s pretty difficult to get very excited about the announcement today that CinemaNow (the company that the NY Times once wrote a review about saying: “How CinemaNow stays in business is a marvel. The site is so marred by typos and poor programming, it could have been a high school sophomore’s first Web design project.”) is finally going to offer the ability to burn a download to a DVD at the same time as the DVD is released. First of all, while CinemaNow says that this could be the “catalyst” for movie downloads to take off, it’s really more of a stunning statement on how far behind the movie download business is. The fact that it’s taken them this long to try such an experiment shows just how out of touch they are with what their customers actually want. It’s not a “catalyst.” It’s a travesty. In the meantime, it’s worth noting that the new burn to DVD process has a tremendous number of technical problems, leading one engineer to call it “irresponsibly defective.” At what point do movie companies realize that perhaps they’d be a lot better off focusing on giving users what they want, rather than spending so much time and effort in trying to lock down the content?