Fire-The-Coach Domain Squatting The Next Big Thing
from the just-can't-stop dept
Apparently, domain squatting involves being a bit more creative these days. You can’t just pick up the names of companies too shortsighted to register their own names. Instead, you need to look for ways to predict what people will be interested in down the road. That could be hurricane names, or it could be cashing in on the inevitability of fans hating their coaches. One guy has apparently gone around registering “fireyourcoachhere.com” domain names for a variety of famous sports coaches — knowing that upset fans will make them valuable at some point. Consider it the human equivalent of companies who discover someone owns “thiscompanysucks.com” domain names. Of course, in that case, many companies sue to get those names back, claiming trademark infringement. How long until an angry coach sues to get back a website demanding he be fired?