After All The Fuss, Will People Bother With Dell's Battery Recall?
from the fully-charged-and-ready-to-blow dept
Dell last week announced a recall of more than 4 million laptop batteries after several high-profile incidents in which they caught fire. Despite the danger of the batteries being pretty vividly illustrated, some are now wondering how many people will actually bother to send their batteries back. Deals like mail-in rebates are often used by retailers because of their relatively low redemption rate, and one analyst says that asking people to drop a battery in the mail, as opposed to just a form and a receipt, could result in one even lower. But what could have a bigger impact is businesses’ attitude towards the recall: some, with thousands of Dell laptops, may not want to spend the time dealing with identifying which machines are included in it, or delegate the responsibility to employees, who may or may not bother to check. One thing is clear, though — patience with Dell is wearing thin, not just from disgruntled customers, but also from institutional investors unhappy with the company’s management.