Record Labels Come Up With Another Physical Format You Don't Want Or Need

from the upgrade-time dept

Despite the entertainment industry’s constant claim that they can’t sell content when people can get it for free from file-sharing networks, there are plenty of ways they can (and already do) “compete with free”: convenience, legitimacy, or simply offering consumers better value for their money. To that end, Warner Music is planning to start selling music on DVD, with a bunch of added content in addition to the music tracks. This isn’t the same as DVD-Audio or DualDisc, but yet another format being foisted on the public. The DVDs would contain albums mixed in stereo and surround sound, as well as added video content and other digital extras that could be accessed on a computer. Bundling additional content with the music is an idea that sounds good in theory, but the WSJ article is short on details, and forgive us for expecting the record labels to follow through on this in their usual way: maximum inconvenice for marginal benefit. The biggest drawback is that the DVDs obviously can’t be played in CD players — Warner’s workaround to this is to put “pre-ripped” digital copies of the song on the DVD that users could copy to a computer, then burn to a CD. That’s fine — if they’re of sufficient quality and aren’t encumbered with all sorts of copy protection and DRM, but we’re not holding our breath, since apparently Warner is in talks with Apple to somehow use its DRM on the “pre-ripped” tracks, which makes it sound like you can forget playing them on any non-iPod digital music player. Of course, the DVDs will carry a higher price tag than current CDs, so any idea that this new format could offer better value might go out the window, too. Another issue is the labels’ continued insistence on trying to find another physical format to sell people, instead of putting more effort into making online digital distribution work.


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Comments on “Record Labels Come Up With Another Physical Format You Don't Want Or Need”

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29 Comments
Whatever he said says:

More features please...

So much crap. A friend of mine has a new BMW 8 series, the seat alone has 23 adjustments. Its a badass car, but you damn near need a class from the dealer to own it.

Wasn’t there an article yesterday on how rediculously complicated cell phones are getting?

One has to wonder at the future of the music industry with all the added content. The MTV revolution pretty much killed good music by replacing quality audio content with clever visuals. Will the success of future bands depend on their ability to offer as many frills as songs? Probably.

Whatever he said says:

Re: Re: More features please...

Ooops, the 8 must have been from the $80,000 price tag, and now that I think about it, it was a 7 series. Sorry, I only drive American (not that there is such a thing), and my car is half the price with almost double the horsepower, so I don’t really pay that much attention — I don’t need 23 seat adjustments at 130.

John says:

WOW...where can I get one???

Not that this is a thread about automobiles, but the smallest engine that comes in the new BMW 7 series is 360 horsepower. Please tell me where you purchased your $40,000 vehicle with almost 720 horsepower? The closest that you are gonna get is the newest Corvette Coupe ($45,000 base price with a 400 hp 6.0L V8) or a Shelby GT 500 Mustang ($42,000 and 500 hp 5.4L V8)…

stop ranting says:

Actually about this article

stfu about everything that is NOT related to this artcle.

I think this DVD with “pre-ripped” music is moronic. As a consumer, why would I want to buy a piece of plastic, and then use my computer to transfer the music to another piece of plastic which I’ve paid a few pennies for JUST so I can play the music in a device I have owned for years?!

This will add more time in between the purchase and when I actually get to listen to the music and it will fill up landfills with more garbage.

Way to go executive morons at Warner Music.

Uway (user link) says:

DVD on one side CD audio on the other

This technology is about 2 years old..Because i mix music i have always been scared that people would be wanting there music on dvd because i do not have a 5.1 set up. What the music industruy is not quite understanding, is that music is all about the feel…it is proven time and time again that no matter how much money you spend on sound people will always gravitate to feel good music…people can stil dance to pounding on a table..my ears cringe when i hear a unproperly mixed song and it goes platinum. who do we blame for that? the consumer..and thats just what we are consumers..in the audio business there are three catigories for products..Car audio, Consumer audio and Pro audio…This new format i feel will not change a thing but just another thing consumers buy..im trying to find the burners that do this so im ahead of the game..i know sony made one but it was some big price tag for a single burner.

Uway (user link) says:

Re: DVD on one side CD audio on the other

One more thing i wanted to mention cd audio is slowly but surly becoming obsolete as a consumer audio. I would not be surprised the record companys get rid of it all together..lossless audio from mac is half the size of cd audio and no loss in quility..and if a dvd can play both formats already insted of a cd player there will only be dvd players and thats that..cd audio will probably only be used as pro audio in stuios for the small artist still struggling.

Dissapointed says:

I was cool with music going onto DVDs. DVD audio is sweet, much higher bit-rate and can offer 5.1. I was cool with it because DVD is pretty much all over the place. Just about everyone has a DVD player in their home and/or at least a DVD ROM drive in their computer, and a good handful of people have DVD in their car, so DVD, like CD, would have good potential for taking over.

On the other hand, these Warnder DVDs, from what I understand, could only be used on a computer, which sucks. If I’m wrong and it can be played in any DVD player, then it’ll be fine.

It took CDs a heck of a lot longer to gain popularity (invented in the late 70s, didn’t catch on mainstream until the early 90s) than DVDs did because technology wasn’t progressing as fast back then, but once these DVDA discs start getting out there, people will buy and companies will produce cheaper DVDA players.

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