About Time: AOL Goes Free
from the last-walls-come-tumbling-down dept
After much speculation, AOL announced today that it would finally bite the bullet, and become a free portal, complete with free AOL email addresses for anyone who wants one. The company says it now wants to exploit the “explosive rise in broadband usage and online advertising”, though, of course, it’s already missed out on much of the explosion. At least now the company can be meaningfully compared to competitors, and those on the inside can get better measures of their success. As for marrying content with distribution, the initial goal of the AOL-Time Warner merger, there they still have some work to do.