Earth-Shattering Study Confirms Young People Dig New Technology

from the now-that-that's-put-to-rest dept

A trend may be afoot to bring social networking to the older set, but according to a new study from Forrester, it’s actually — get this — young people who are more inclined to use social networking sites, IM and SMS. Think that seems obvious? It gets better. Among baby boomers, younger ones use new technologies more than their older counterparts. It seems these analyst firms just can’t resist putting out painfully obvious studies relating to internet use. It’s not clear exactly what purpose a study like this serves other than to grab a few headlines and confirm the old saw that if you want to learn how a new device works, you better find a kid. Of course, if you do find this useful, a fuller explanation of these insights are available for a mere $995.00.

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Comments on “Earth-Shattering Study Confirms Young People Dig New Technology”

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Steve says:


Only because I’m going to graduate school to eventually work for a market research firm or continue on to complete my phd I feel sorry for the individuals who can think of nothing better to research other than that information which is utterly obvious. In turn, I don’t think we’ll see the generation before mine (im 22) be using SMS and IM with near the severity that those individuals in my generation have and will. It will change how business is done in the future, with many decisions being quickly made and transmitted via cell phone to whatever parties are awaiting that information. Too funny that they would charge near $1000 dollars for these studies, it doesn’t cost anything to tell people what they already know.

Anonymous Coward says:


OK, so you find proving and documenting tedious.

So get a life then. Be happy someone did it for you.

SOMEONE MUST PROVE AND DOCUMENT things (and be held accountable for any conclusions drawn). We can’t walk around in life saying well of course, thats painfully obvious to everything. Some things are painfully obvious. Some are not. Some things are inadmissable in court unless there is an expert to back it up. Some things are inadmissable in a boardroom unless there is evidence to back up a strategic move.

Sure, flame someones career because you think that what they did is worthless. Meanwhile, they ARE doing something useful for society (and for future generations, they are DOCUMENTING what life was like now) and your bitching that you think they are not is definitely NOT USEFUL.

People though Newton was wasting his time by documenting the effects of gravity and coming up with some basic theories on why. Later someone else was able to take his doucmentation, and determine something else about it.

Face it, we live in an information age. We NEED things documented. We ARE GOING TO document them. Yeah, it sure can be tedious at times. That makes it no less significant or important.

Oh, and this just in… 90% of the 90% that hate their jobs are too lazy/smug to find a job they like.

Leaving 10% in a job they like, 1% not capable of finding a job they like. BUT THE OTHER 89% JUST SIT AROUND BITCHING ABOUT THEIR JOBS and whining about someone else’s easy job.

but says:

Re: Sigh.

they didn’t prove anything. we already knew this information. actual research doesn’t even need to be compiled to understand that individuals growing up on computers and cell phones will use those uniqure devices more than older individuals who had to adopt them into their lives. gravity is one thing, telling me that 14 year olds text, IM and use myspace to get laid is nothing new to me

Anonymous Coward says:

Re: Re: Sigh.

“I have assumed all my life that grass is green. Never mind that everybody tells me this.

I’m going to apply for a government grant, and PROVE it once and for all!”

uhm, there is an entire field of science for that. And horticulture is nothing but mundane documentation that gets most of it funds from government.

So, by all means, go right ahead.

shableep says:


I completely agree with you. Things definitely do need to be documented. Significant things. But when the obvious makes headlines, that’s pretty ridiculous.

About a month ago there was a headline stating that maybe “dirty is better”. It was an article about how dirty rats have a better immune system than clean lab rats. Jesus, this is 6th grade science. When exposed to things, you develop a stronger immunity. Hence, sometimes dirty is better. Well, now it’s documented. But the act of documenting that specific is redundant.

I’m all for documentation, but redundancy is just crazy.

Whatever he said says:

It isn’t completely useless. While Steve is sure it will speed up the business process as the younger generation ages, we have already seen in business that letting employees use IM is like letting them drive with cell phones — it slows production and contributes to sloppy work.

Employers are seeing that technology can be a distraction for younger employees, even though the benefits of technology seem obvious. I’ve seen plenty of younger workers modifying color schemes, settings, and downloading gadgets while the guy next to them, 10 years older, never messes with it, gets his work done, and gets promoted, leaving his young neighbor thinking “this job is too hard” or “they want too much from me.” And then they get seriously pissed (and hopefully quit) when we lock down their system.

The study may seem pointless, but it establishes a basis for the next set of questions; like how do we get young people to stop playing with toys and focus on making money?

KurtP says:

All very funny

Well, it’s all very fun to talk about how painfully obvious this all is, but in fact it isn’t all that obvious to get actual quantitative numbers. Really, your comment kind of a cheap shot. If you want to know how much more likely a young person is to use them than someone older, because you have a target demographic in mind, then this kind of study is pretty valuable. And not something you get by just asking your teenage son how much his friends like MySpace. Honestly.

chris (profile) says:

how do we get young people to stop playing with to

translation: “you whippersnappers with your fancy computers and your hoola hoops!! back in my day everything was about money!! when you made a lot you were better than everyone else!!”

the sooner the workforce is free of baby boomers, the happier we will all be.


1) there are so many of them

2) they are at the peak of their earning potential, once they are gone there will be more payroll to go around

3) they expect to make more than any other generation in history which skews the average income for a given profession

4) many of them think technology peaked with email

i wish i had a dollar for every old white dude i have met who has his secretary print his emails.

Whatever he said says:

Toys for kids, money for adults

It doesn’t have anything to do being better than anyone else; you don’t factor into our lives at all.

I like money — and I make more when my employees work better. If they would figure that out I WOULD PAY THEM MORE. But as long as they see work as evil, they get nowhere — hear me Chris?

Every generation should expect to make more than the previous one — that’s called progress.

I don’t work with boomers, we are all X’ers — we love money and we love toys, but we don’t rely on the toys to do our jobs. When I see the 22 year old IMing all day, and asking for better equipment, while the 32 year old next to him gets his shit done every day so he can go home and party, who do you think I will pay more? And who earned the upgrade?

Boomers and Xers don’t hate technology, we use it to make money. But technology can be a distraction from the actual work, and thats a real problem.

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