MPAA Betting On Its Next Silver Bullet
from the haven't-we-seen-this-movie-before? dept
A little over two years ago, we wrote about how the RIAA was so excited about its new “silver bullet” in the fight against unauthorized music downloads. It was a system, called Audible Magic, that was going to use its fingerprinting system to spot any copyrighted audio files online, so they could be blocked. It was going to change everything. Except… it never actually worked. First it seemed like vaporware because no one could see it in action. And, of course, once it finally came out, it turned out that the technology didn’t really work that well, causing some to give up on it, after they realized it didn’t help matters. Even if it did work, it would simply drive people to other, more underground, services — so it’s hard to see how it would have much of an impact.
However, it appears the MPAA didn’t bother to watch that movie, and are starting down the same path, excitedly talking about how a different (but remarkably similar sounding) offering from tech firm Guba to spot copyrighted video content will be important for them. Even more amusing, though is the quote from a Guba exec that: “It was great in the old days, where you could just cue up The Daily Show. But those days of ‘cowboy content’ are over.” Hmm. That’s why one of the most viewed videos today on YouTube is the Daily Show clip we discussed yesterday about net neutrality. Of course, much more important is that the folks behind the Daily Show have made it clear that they’re happy about that content being available online — and they have no intention of trying to stop it.