Fox Interactive Decides It's Time To Make Money

from the one-last-piece-of-the-puzzle dept

For a lot of startups these days, it doesn’t really matter that they don’t have a real business model, because the game is all about selling out to a large buyer. But once the company becomes a unit of a larger corporation, top brass may actually want to see some results. So if you’re FOX, and you want to start monetizing the various purchases you’ve made, you hire a — wait for it — Chief Revenue Officer. The position is what it sounds like, as the CRO is responsible for, well, bringing in revenue. Apparently, such positions were created after the .com bust, once companies realized they couldn’t pay the rent in eyeballs or pageviews. The good news is that companies aren’t waiting for things to collapse before they get the idea to start trying to make money.

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