Google Users Want Yahoo Even More Than Sex?

from the is-it-that-hard-to-find-yahoo? dept

Recently Google launched their fun Google trends tool, that lets you compare just how popular different search terms are over time. For a few days people posted fun comparison graphs online, and then plenty of people forgot about it. However, someone over at Network World kept playing and noticed something odd. An awful lot of people seem to be searching Google for “Yahoo.” In fact, Yahoo is such a popular search term on Google that it even beats sex (not always, but the two are pretty close, with Yahoo taking the lead recently). There are a few things that could contribute to this. The trends tool doesn’t take into account the full search, but if the word was used, it’s included. So anyone who mentions “yahoo” in a search is counted, even if it’s for something like “Yahoo Finance.” Either way, though, the results do seem a bit strange, so we’ll join Network World’s Paul McNamara in asking if someone can explain why so many people are searching on Google for Yahoo?


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Comments on “Google Users Want Yahoo Even More Than Sex?”

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59 Comments
Andrew says:

Jumping Out There

I think yahoo is known for it’s services and is advertised everywhere on the web for things like their e-mail service. Yahoo does a very good job of getting their name out, so people want to know more, so they search the popular by word of mouth search engine for a provider for different services, which happens to be yahoo, not knowing the search engine company they are using offers the same or similar services they are looking for, and then some. I personally love google and everything they are doing, but i have to be proactive about finding out about it, whereas yahoo is more widespread throughout advertisements on the web. Alos some people may like the older yahoo style of organization, using folders and stuff in their e-mail, and are just not warmed up to the new ajax style or rather the style of navigation and organization of things. I like to call those people old school, but hey, there lots of old schoolers out there. Google rocks, that’s all i have to say, but wait, people gotta know what google has to know it rocks!!

Scott says:

Re: Ya-who?

Yep, a huge percentage of internet users do not know how to use an address bar.

So say someone has yahoo email that they want to get to, and google is their default search engine.

they will just search for yahoo rather than use the address bar or a bookmark.

Even my boss searches for urls instead of typing them in. Of course I get called into his office any time the site he is looking for doesnt come up in a search and I have to once again try to explain the different between an address bar and a search box.

DKO says:

Re: Hi, 411

Actually you’re right but it may be even more banal than that. I’ve actually seen this happen a few times.

– People boot up their web browser.

– Homepage set to Google by default, cursor loads in page search field.

– They type in a URL without looking where they’re typing, and are surprised to discover they’ve typed in a whole URL (Yahoo or otherwise) in the keyword field of Google instead of the address bar of their browser.

Not quite idiocy, but the result of hunt & peck typing…

Steve says:

Re: Hi, 411

It’s not uncommon for me, and I recommend to people to use the search engines rather than type in the url, especially at work.

The reason is the number of spoofed web sites and ‘inappropriate’ web sites that have addresses that are common misspellings/mistypings of popular web sites. Using a search engine (Google) nearly eliminates the possibility of running into spoof sites, or getting into trouble at work by hitting an ‘inappropriate’ site.

Justin says:

Evolution of internet usage

I for one think it is often easier to type a word into google and click a link than to type out the full address, even if I already know what it is.

It is interesting to consider if this is indicative of the ever increasing divide between the end usage of the internet and the technological underpinnings. Just as text based domains were layered over numerical ip addresses to improve usability, these trends may represent search engines eclipsing static addressing as the predominant means of navigating the internet.

Anonymous Coward says:

What I find MORE weird is the amount of people googling for ‘google’ do they not realise they are ALREADY THERE

There are plenty of reasons that “google” could be found in a real search. How-to docs, mail searches (within gmail, such as looking for invites you have sent, etc), news about google, and many other searches would contain “google.”

I for one think it is often easier to type a word into google and click a link than to type out the full address, even if I already know what it is.

In this, I think that you are the exception rather than the rule. Being something of an old-timer, myself, I know what you mean, but using the search bar in that fashon is not so new. I have had people ask me how to get to hotmail (this was in ’97 or ’98) because it was the second search result, not the first.

In fact, so many isps are now shoving yahoo down their customer’s throats that the un-informed consist of a large portion of yahoo’s new customers. For example, grandma orders verizon dsl. The first thing that they do is put in the cd and start hitting next. Within 10 minutes, they have a yahoo puss account, and the yahoo browser is their new default http handler.

That is the exception, not the rule. Millions of people now flock to these companies because they need “the internet.” Not that they know what “the internet” is, but they have to get “online.” Now many of them “get online with yahoo.”

Then when they get so overloaded with spyware that a friend or local computer store (or possably the geek squad, at over $100 per hour) has to bail them out. Naturally, they get a home page that doesn’t take 5 minutes to load over a 3 mbps connection. Naturally, google.

Or better yet, they get firefox. Either way, they have hopefully learned by this time how to type, and faithfully type in “yahoo.”

It is also worth noting that for anyone who uses google as their default search engine, any misspellings of http://www.yahoo.com that don’t hit a squatter will bring up search results with “did you mean … ” right at the top.

Either way, as broadband gets cheaper, the iq of the average internet user goes down in preportion.

(end of rant)

Alpharocker (user link) says:

Re: They are searching for a person,'Modus Yahoo',

“They are searching for a person,’Modus Yahoo'”

You are an idiot. That is not an explanation, it is the assinine assumption of a 6 year old. BTW its pronounced “Mah-tis”, not Modus.

“I know civilization is almost defunct and no one cares except me but you people cannot spell.”

What did that accomplish? You grammar trolls are all over the net, CONSTANTLY WHINING. It never gets any better. How long do you spend reading your sentences?

Learn to speed read, and think alot faster. Petty mistakes will bother you alot less, and you will start to realize it is WHAT people are saying, not how they are spelling it, that is so stupid.

Finally, typing yahoo (or almost any other URL) into a search bar then clicking on the top link, is 1 step too many. Type yahoo into your address bar, you don’t have to waste ALL the energy to type “.com”, just hit enter. Ouila! Yahoo. Unless, your browser sucks and you recieve search results (which, I think, almost never happens anymore).

J says:

There was a time when Yahoo was the search engine of the day. Now it’s google. When I don’t know the answer to a question I often hear people say “Google it.” Since Google came on the market the use of Yahoo as a search engine has declined and new users might never have heard of it. There is however Yahoo Messenger and Yahoo Mail. These are still very popular products. Maybe what’s happening is that people who are some what new to the internet are using Google to find Yahoo Messenger and Yahoo mail because they don’t realize that Yahoo is a search engine.

Anonymous Coward says:

As people here have pointed out, I believe that this is due to people typing Yahoo into a google search rather than the address bar.

I personally do this all the time, because it’s often quicker for me to ask google via the firefox search box than to type http://www.yahoo.com into the url bar, even if I do have to move the mouse.

I do this with a lot of urls, and it’s almost a habbit of mine now. Often you can’t remember if it’s a .com .org .net .co.uk, some sites will require a www. subdomain others wont. Hence applying the heuristic ask google and click the first link is IMHO quite efficient given current browser interfaces.

Some random Yahoo says:

Meaning of Yahoo.

Maybe this can be linked to ever spiralling crime levels?

If I’m not mistaken a Yahoo is someone disreputable- a scamp, tricky, mischievious and circumvents the laws.

Maybe people are just trying to look for yahoo’s they can hire to sabotage their neighbours flower gardens- pulling up the Shasta Daisy’s and planting Ox-eye daisy’s instead.

Just a thought.

Anonymous Coward says:

Google is the Way

Google is a transport mechanism for many people. I have my browser configured so anything typed into my address bar that isn’t a real URL is automatically submitted to Google as a search. So if I type “yahoo” or “mail.yahoo.comp” on accident, google gets a search request for yahoo. Google figures out where I most likely want to go and helps me there.

“Because it’s like going in to Burger King and asking for directions to McDonald’s. If this is correct, it means even people using Google would rather be using Yahoo.”

I think this is a false analogy. Google is the ad facto default of the internet…to many users, it’s more the platform than the browsers are. Google simply hears just about everything people ask about, and it turns out a lot of people are just trying to get to the services offered by yahoo (probably chat and mail mostly). Don’t lose sight of the fact that they’re using google as the tool to get there…

Perhaps a better analogy is this is like a library noticing which books are popular. Yahoo is just a destination on the web; google is the way there.

Kilroy says:

Why Yahoo is searched the most often...

There is no debate why this is the most popular search term. It is because Yahoo!, while in many ways inferior to Google, still has the number one spot in web traffic.

——————————-

As of April 27, 2006, the top English language web sites in terms of traffic ranking as listed by Alexa [3] were:

Yahoo
Google
MSN
eBay
MySpace
Passport.net
Amazon
Microsoft Corporation
Google in the United Kingdom
Blogger
BBC Online

*This fact was pulled from Wikipedia
http://en.wikipedia.org/wiki/Web_traffic

Kilroy says:

My bad, let me repost that...

There is no debate why Yahoo is the most popular search term. It is because Yahoo!, while in many ways inferior to Google, still has the number one spot in web traffic, according to Alexa.

Now, granted, Alexa only collects information from IE browsers that users have to MANUALLY install and therefore may be biased against non IE Google users, so, cite this at your own risk.

—————————————

As of April 27, 2006, the top English language web sites in terms of traffic ranking as listed by Alexa were:

Yahoo

Google

MSN

eBay

MySpace

Passport.net

Amazon

Microsoft Corporation

Google in the United Kingdom

Blogger

BBC Online

source: http://en.wikipedia.org/wiki/Web_traffic

Brandon Zylstra (user link) says:

It’s possible that they deliberately choose Google as the means to find their Yahoo content (as the example mentioned, Yahoo Finance). But I think more likely, Google is the default or only search engine built into their browser, or their default start page, and they can’t be bothered to set the browser to use Yahoo. (Or, if using Safari or Camino, they only get Google as an option.) They’re not so much making an effort to use Google over Yahoo, but not making an effort to do any differently. After all, why on earth would anyone waste energy to use Yahoo over Google? What could be gained. Google is the iPod of search engines: it has entered the public consciousness as standing head-and-shoulders above the rest, and for good reason.

Google is the ad facto default of the internet…to many users, it’s more the platform than the browsers are.

Though I assume this person meant de facto, I can attest to the fact that (besides being the standard) it is (to some users) more the platform than their browsers are. I’ve seen a user open their browser (which went to Google automatically) and then enter a known URL into the Google search field, and then click the link to that URL in the results. They could have just typed the URL into the browser’s address field, but they first went to Google for some reason. They were apparently so used to doing EVERYTHING through Google that they didn’t even think to go directly to the web site, or maybe even didn’t know that they could, or didn’t know how.

MeOIP says:

I have Googled Yahoo

Well I assume I have Googled Yahoo. I’ve have MSNed Yahoo and Google before. The IE address bar is sub par, occasionally when I type in yahoo.com it searches msn for it. I eventually changed the defualt search to Google (I use google, the wife has Yahoo email) this still occured thus I have accounted for a few of the Googles of yahoo

Jason says:

I do it all the time.

Two words: google suggest. It’s often quicker for me to type the first characters of a url into google and select the top match then to use the address bar (assuming I’ve never been to the site). I do this all the time for blogs that I read via RSS… lifehacker and techcrunch get quite a few google hits from this silly tactic.

Kilroy says:

Yahoo is DIFFERENT than Google

Couldnt this trend be due to the fact that people use Yahoo for its content Google to find that content?

Lets face it, Google’s whole M.O. is to be an awesome search engine that doesn’t force its own content down your throat.

Yahoo’s M.O. is to be an OK search engine and provide access to all their content off their homepage.

I mean, exposure wise, more people are going to find Yahoo Groups, Yahoo Maps, Yahoo mail, Yahoo personals, Yahoo finance, Yahoo HotJobs, etc etc etc because its in their line of site the minute they get to Yahoo to search for something.

At Google.com, well, you’re only going to find those features if you look for them. More clicks to get to content= more time wasted=less interest.

Google is a great company with great services that are far superior to their competitors. However, I’m sticking with Yahoo because their services work well enough and I can find them quicker.

Silver says:

It’s a lot easier to put a google search in then scroll through yahoo. Not only that but sometimes it’s easier to find. I’m a computer tech and when i go for office updates, or msn downloads etc…. for a customer it’s easier to type in a search on gfoogle then go through microsofts site or even through msn search. (Yeah I know thats MSN and not Yahoo, but it’s an example)

Grouchy Old Fart says:

spelnig

I know civilization is almost defunct and no one cares except me but you people cannot spell. Furthermore, you (as a group) make the most sophomoric mistakes in English usage. Here are some examples; this is not a complete list, just what I can stand before I get too depressed:

then != than

site != sight

audiance != audience

daisy’s != daisies

Oh, what’s the use.

That One Guy (user link) says:

Yahoo/Sex

Oh c’mon! The search results for ‘sex’ include sexual abuse and same-sex marriage. Hardly titilating searches.

I’d like to see results for a specific yahoo offering like ‘yahoo mail’ or ‘yahoo finance’ compared to a ‘sex’ search term like ‘girls gone wild’ for a more accurate picture.

Please someone jump on this, because I’m at work and dying to know the results.

~That One Guy

Anonymous Coward says:

Why is everyong jumping on the fact that people are googling yahoo here? Thats not the point of the article. people are googling yahoo MORE than they are googleing sex.

Personally I would guess that sex isn’t really that popular a search term. People searching for porn would use PORN not sex. The word sex is more… academic.. people would probably use sex as a search term when they are looking for information about sex. Which I doubt happens very often..

nimble man says:

shortcut keys for the

To expand on the address bar shortcut fill in shown before.

type-> yahoo then press Ctrl + Enter key

and you will autofill your address bar with

http://www.yaho.com

use Shift+Enter and you will get a .net address

use Ctril+Shift+Enter and you can get .org address

This will also test if you have a real web browser. If it doesnt work use control panels add/remove wizard to help you.

nimble man says:

shortcut keys for the

To expand on the address bar shortcut fill in shown before.

type-> yahoo then press Ctrl + Enter key

and you will autofill your address bar with

http://www.yaho.com

use Shift+Enter and you will get a .net address

use Ctril+Shift+Enter and you can get .org address

This will also test if you have a real web browser. If it doesnt work use control panels add/remove wizard to help you.

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