Firm Finally Gets Around To Lowering Forecasts For Video Calling
from the took-long-enough dept
Despite the fact that people have never been interested in video calling, and there’s no evidence that anyone will ever care for it, some analysts are just starting to realize it may not live up to its hype. Research firm Strategy Analytics is sharply lowering their estimates for the business, though still predicting that by the year 2010 the area will generate $4 billion for carriers. The firm hedges their statement by arguing that carriers need to price this service “competitively”, which sounds like analyst codeword for “give it away for free and use it as a customer retention tool”. Naturally, their reasons for thinking it will grow include 3G uptake and cheaper video, but none of this would seem to matter if customers don’t need to see the person they’re talking to (or don’t want to be seen by them). Firms like Strategy Analytics could avoid these mistakes by taking a more skeptical look at technology, though their clients would just go elsewhere to find some number that back up their plans.