CBS Syndicates Stern's Satellite Rivals
from the shock-jockeying dept
Perhaps it took Howard Stern jumping to satellite radio for it to get CBS Radio’s attention. The terrestrial broadcaster has decided to syndicate Stern rivals Opie and Anthony’s show from XM, and will broadcast a three-hour segment of it in seven markets. It’s an interesting move, not just because it’s the first time a terrestrial broadcaster has bought content from a satellite one, but also because the three-hour CBS show will be a censored version of the XM show. Apparently Opie and Anthony will be free to plug XM on the show, so it could help drive some listeners to the satellite service. This deal almost seems like a slap at Stern from CBS, not just because they’ve hired a big rival, but also because CBS is suing Stern for shilling for Sirius while he was still on their network and not disclosing a stock-incentive deal he was paid after Sirius passed a new-subscriber benchmark at the end of 2005. More likely, though, they’re just trying to grab some of Stern’s missing listeners, since their experiment with the likes of stalwarts like David Lee Roth doesn’t seem to have worked out too well.