Mobile Operators: Turning Opportunities Into Threats
from the brilliant-strategy dept
Too many mobile operators seem to have a history of missing opportunities, as they try to control every aspect of the mobile data experience. It seems like many are actually afraid of mobile data following the successful path of internet adoption. That’s partly why content companies have embraced the mobile world so much lately. Both industries are much more interested in a system that provides top down control — believing that leads to profits. What they’re missing is that the opposite happens. It leads to people not being very interested in using their services — especially when there’s competition from the internet itself. It’s all about these two industries trying to control a much larger slice of a much smaller pie. No one seems willing to add up the total area, to recognize that the money from being the small slice in the larger pie is a lot bigger than the big slice of the small pie. That’s why it seems so ridiculous to see mobile operators being told to worry about the “threat” of big internet companies who may come along and (gasp!) actually get people to use their data services. Mobile data is still a small market. People need compelling reasons to use mobile data. For the internet, it was the openness that allowed all sorts of content and services to go online and make it valuable. Why is it that the mobile industry sees these same services as threats rather than ways to make mobile data valuable, convincing many more people to use mobile data and increasing their core business?