Does Yahoo Have An Adware Clickfraud Problem?

from the something-of-a-mess dept

Just as Google’s CEO is somehow magically claiming that the company can prevent clickfraud (which, of course, is being received skeptically), Ben Edelman has taken a look at Yahoo’s relationship to the spyware/adware world — and how clickfraud associated with those relationships may be scamming advertisers out of plenty of money. Yahoo’s close relationship with adware vendors is no secret. There’s even been talk about investigating Yahoo for its relationship with adware, including the fact that so much of Claria’s old adware business was closely linked to Yahoo — so much so that Yahoo’s anti-spyware toolbar for a time ignored Claria (noting all of this, by the way, it should be no surprise that with Claria’s sudden change of heart, the first big partner they signed up was — you guessed it — Yahoo). However, the problem seems to be getting worse in some ways. Edelman has discovered that a number of newer adware products that use ads from Yahoo are also building their software to pretend that the ad is clicked when it pops up. The details are a bit complex, but basically, plenty of advertisers may be getting charged for clicks that never occurred on un-targeted ads from software they didn’t realize they were advertising on — all because they thought they bought some targeted search advertising. Edelman notes that this is going to continue to be a problem for Yahoo, unless they are much more active in monitoring who is using their ads while at the same time beefing up their own systems for catching clickfraud early and often.


Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “Does Yahoo Have An Adware Clickfraud Problem?”

Subscribe: RSS Leave a comment
10 Comments
Nano Tech says:

Yahoo cowardly sells out - Truth betold

People this is not the KGB!

They are a corporation who is obviously blinded by what
is more important to the upper echelon Money!

The people who don’t see the bigger picture! Who will never see the bigger picture! Who ignore the bigger picture, have no moral obligation. Only GREED.

The bigger picture?
People who have access to the internet.
Fed up with all the garbage of PopUps, Spyware and Adware.

Normal people who’s interest is to learn, enhance and enjoy the world, in PEACE.

Sadly this is seen by Corporations upper and middle management all over the WORLD!

They would rather make us all mad because they think or know NOTHING will be DONE.

We need advocates, leadership!

The internet was never intended to buy,sell or solicit.
It may have initially been intended for military purpose.

But that changed when some
in academia became interested in the ability to bring forth their idea’s, communicate and educate!

Sad!

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...
Loading...