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More Proof That Rupert Gets The Internet

from the not-a-mash-so-much-as-a-puree dept

You’ve really got to hand it to Rupert Murdoch with this whole internet strategy thing, he really does get it. Just when all the Web 2.0 kids are talking about mashups, he shows how he’s hip to the game by mashing up MySpace with, um, British tabloid The Sun. But, like so many of these mashups, this one seems pretty pointless. Do readers of The Sun really want to act like American 14-year-olds online? And if they were interested in blogging, or social networking, would The Sun really be the brand to take advantage of it? Apparently when you’re the leader of the Internet, these things don’t matter.

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